How Communication Defines Human Progress

From time immemorial what has set humans apart from other life forms has always been our cognitive abilities and our depth of communication skill. Like the beasts we too have the rudimentary senses but we have something extra – self-consciousness that enables us to communicate.

TV commercials exploit this ability and play to its strengths. All one has to do is watch a commercial of Versace or Armani or Apple. In the Versace/Armani commercials you will immediately notice that the product itself is rarely shown. Instead the commercial emphasizes a ‘mood’ or ‘attitude’. Both these brand giants understand intuitively that what a product makes you feel is more magnetic than the image of the product itself. Similarly Apple commercials rarely bore the audience with technical specs of their products. Instead they show you a series of video clips of how diversely their products impact people’s lives. From a twenty year old on a college campus to a sixty-year-old retiree, from the aeronautic labs of NASA to a village in rural Vietnam, Apple commercials show how their products bring joy to people all over the world. They’re not selling you a product; they’re offering you a ‘life-style’. This is the epitome of business communication skill!

Even in the business world, programs that work on how to improve communication skills are the life-blood of a company. From casting the vision, to drawing out an execution plan, to orchestrating a methodology, it is communication that drives the entire corporate engine. Efficient communication intuitively takes into account the following:

Practical Effect

Often in an official presentation, it is assumed that mere presentation of the data will give a clear snapshot of the product/service status. But actually depicting how those graphs and charts depict real-time scenarios of the company and an employee will have a more personal and powerful effect on the audience.

Game Plan

With the introduction of media-oriented presentations, decision effects can be shown in a more graphically appealing manner that enhances business communication. For example showing a graph chart or table of how the net profit can surge past the previous year by implementing the current methodology can be more persuasive than just showing the adjusted numbers.

 Communication Skills Training is an important aspect of corporate business and management. Even Fortune 500 companies constantly work on improving this facet

MMM Training Solutions conducts soft skills training, executive coaching and leadership training programs for corporates in India and abroad. Please visit our website http://www.mmmts.com to know more about our programs and our trainers.